Many of our clients start working with us after burning some cash using great marketing tools the wrong way. To get the marketing tool to work effectively, they need to have a specific role and set of messages. Thus, you need to have an action plan that unites all the tools to get you more leads and convert them into paying customers. To develop a meaningful action plan, you need to study your customers' needs, examine the best practices in your industry, and articulate how you are addressing the customers' needs better than your competition does.
Digital Marketing Strategy vs. Running Experiments
Developing a digital marketing strategy does not contradict the idea of experimentation and growth hacking. In fact, a strategy facilitates and improves the performance of marketing experiments. A digital strategy will define the hypotheses you will want to test with your experiments, set the criteria for success, plan and prioritize your experimentation projects.
You may compare it to flying a passenger aircraft. You will need an experienced pilot (growth hacker) to react to changing conditions and take full control if something goes against the plan. The pilot still needs to have an approved route (strategy) to know the destination and ensure their actions are aligned with other pilots (other company departments).
Digital Marketing Strategy Building Blocks
Customers' needs and demand assessment
Doing the keywords research, we will see how your customers articulate their needs and how often they look for a product or service like the one you want to launch. Open data analysis will show us the issues your audience faces and their unmet needs.
Industry best practices
We will carefully examine the competition. You will learn where they get traffic from and how they try to convert the leads into paying customers. Most importantly, you will know which of those attempts are successful. One of those cases when learning from the mistakes of others is feasible.
Digital marketing strategy framework
Depending on the industry, we will use different frameworks to address the process of converting a prospect into a customer. For example, the pirate AARRR (Acquisition, Activation, Revenue, Retention, Referral) usually works for SaaS companies. Consumer e-commerce businesses usually suit into See, Think, Do, Care framework. If you have any preferences, make sure to let us know before we start.
Digital content strategy
A list of topics grounded on keywords of decent volume and manageable difficulty. As a bonus, you will have detailed instructions on how to make Google love your articles. Just send these to your copywriter, and you're done. If yours are busy, our copywriters will be happy to give you a hand.
Value proposition and brand fundamentals
We'll help you tell your brand story in a way that resonates with your target audience.
You will get the roadmap of how to guide people from the state "Who are you, lad?" to the state "that's the purchase I want to tell my friends about." "For Dummies" type of instructions included.
Internal processes mapping
No more firefighting. Automate everything that can be automated. Have a process for everything where you need quality consistency.
Marketing tech stack
We will suggest you the list of tools to streamline your marketing efforts according to the sales funnel. You will get detailed instructions on how to use each of the tools.
Putting things into action
Watch this short video to see the sample of the real strategies we developed for our customers.
Digital Strategy Consultant: Outsourcing vs. Doing Everything In-house
You are the expert in your industry, you know your product inside-out, you have (hopefully) talked to many of your customers and know their pain points. Why do you need a consultant then? Because you are biased. All of us are. When we decided to scale our agency, we also used the help of an external consultant.
A digital strategy consultant will bring fresh ideas, reassure some of your hypotheses and bring the expertise obtained in other industries.
You know exactly what to do to get your first customer or boost your sales, and how much will it cost.
Timing and cost
Starting with only $1,300.
Depending on the breadth of analysis: 5-10 working days.
Get the FREE initial analysis before you place an order