You have successfully passed the “trying in the garage” and MVP stages of your business. It’s time to turn your beautiful idea into a money-making enterprise.
Here are the success recipe ingredients.
Have a marketing strategy that would keep you focused on doing things that are essential for your business growth. Otherwise, you risk getting lost with routine and operational work.
Have brand fundamentals ready to ensure your marketing creativity is consistent and getting you towards winning more happy customers.
Prioritize your efforts. It will be hard to reach perfection in all aspects of marketing activities simultaneously. It would be wise to master lead generation first to get sufficient traffic to your website. When you know how to achieve the constant flow of traffic at a reasonable cost and effort, make sure to do an excellent job with conversion optimization.
Have your funnel up and running. Start gathering data about your users as early as possible, thinking about what you would like to know about them in a few years. Automate everything which can be automated.
Don’t run for the fancy leads acquisition channels just because others have them. Make a good sense of your data and put ROI in the first place.
If you need a financial boost, be ready with the customer traction proof and financial model summary in a convincing pitch deck.
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