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Hey! Thanks for checking this page out. We tried to make it not too dull and technical. We will guide you through our policies on collection and usage of personal data we receive from the visitors of this website. You will learn that the process is transparent and you control what you are willing to share with us.
We do believe that privacy is essential and is becoming a component of pleasant experience of using any service. As a marketing agency, we encourage our clients to follow the same logic in handling personal data.
The main reasons we collect information are:
- We want to improve our services to make our clients even happier
- As a marketing agency, we want to showcase some of the bells and whistles from our arsenal.
We hope that reading this page will keep you awake. If you got too tired to read it all through, want to ask or comment something – we’re happy to hear from you at email@example.com
Extrabrains processes your personal data when using our services and/or by providing this information to us. Here’s the list of personal data we handle:
- First and last name
- IP address
- E-mail address
- Other information that you actively share with us, for example by creating a profile on this site, in correspondence and by telephone
- Location data
- Information about your activities on our site
- Internet browser and device type
We do not have the intention to collect the data from visitors who are younger than 16 years. The sad thing is that we cannot prevent a minor from visiting our site. If you believe that we collected the data of a minor without parents’ consent – please get in touch with us at firstname.lastname@example.org. We will immediately remove this data from our inventory.
This is how exactly we are going to use the personal data about our visitors.
- Sending out our stories and advertisements by email
- Informing about changes in our organisation that you may find relevant
- Giving you the opportunity to create an account with our service
- Improving the user experience of our website based on the browsing behaviour of our users
We store your data precisely for how long it takes to serve the goals mentioned above.
We use third-party analytics solutions to drive conclusions from users’ behaviour on our site and improve our services. This allows us to enrich your browsing experience within our website and target our advertisements towards your interests. We share your personal data with various third parties if this is necessary for the execution of the agreement and to follow any legal obligation. With companies that process your data according to our request, we conclude a processor agreement to ensure the same level of security and confidentiality of your data.
Google Analytics: The Site uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are small text files placed on your computer, to help the Site analyse how users interact with the site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use aggregated reports from Google Analytics to understand the way users experience our site. This allows us to learn which part of the content generates interest and which needs refreshment. You can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under https://tools.google.com/dlpage/gaoptout?hl=en-GB. Further information on the terms and conditions of use and data privacy can be found at https://www.google.de/intl/en_uk/policies/.
MailChimp (The Rocket Science Group, LLC), which we use to manage email marketing subscriber lists and send emails to our subscribers. In case you deliberately share with us your email address (to sign up for the newsletter, download our materials or register at our site) – we will store some of your information, including your email address, IP address and certain information about the links you click within the emails we send you, on a MailChimp server. Neither we nor MailChimp will ever sell your email address or share it with any other party unless we are legally compelled to do so. Only authorised MailChimp employees have access to our subscriber list. You are always free to unsubscribe from our newsletter clicking the respective link at the bottom of the email. As long as you are registered with Extrabrains, we may use MailChimp to send you information about your account. For more information on the privacy practices of MailChimp, please visit https://mailchimp.com/legal/privacy/.
Hotjar (Hotjar Limited) which is used to record video clips of actual usage of our site by the visitors. We use this information to verify if the content on our site does not create any confusion or bad user experience. Hotjar does not identify users or associate their behaviour on our website with their behaviour on other sites. The video clips of actual usage of this site are stored on Hotjar servers. They will never be sold to any third party and may be shared with the third party only upon request of Legal authorities. You may opt-out from Hotjar recording your user experience following this link: https://www.hotjar.com/legal/compliance/opt-out. For more details, please visit: https://www.hotjar.com/legal/policies/privacy.
In the unlikely event of security breach leading to unauthorised access to our system – we will inform our Clients and respective commissions. Further on we will report on the actions taken in response to the situation.
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One thing that all our clients share is losing the big picture and the true North Star of their business growth. We created this short checklist that helps us see whether we follow the right vector for ourselves and it’s one of our key tools.
Hope it helps you revisit your growth strategy.