SEO services for small business to increase visibility in Google

Looking for affordable SEO services for small business? SEO has been widely accepted as a necessary component of a successful business and remains one of the most cost-effective ways of customer acquisition and engagement.  The online world is getting more competitive every day and if you don’t want to fall behind your competitors, you should include SEO into your marketing plan.

small business seo

Your small business needs SEO to get quality visitors from search, make your website user-friendly, and increase credibility. SEO has one of the highest ROIs and increases your visibility with people who are looking for a business like yours and are in the process of making a “purchase decision”. As a result, you get a highly targeted traffic to your website. That’s why small businesses around the world take advantage of professional SEO services for small businesses.

SEO involves many elements that fall into 2 categories:

  • On-page SEO – efforts you take to improve individual pages on your website to enhance your rankings within search engine results pages (SERPs). It includes keywords, URLs, responsive design, load speed, formatting, navigation, and on-site blogging.
  • Off-page SEO – refers to actions taken outside of your own site to improve rankings. The most important of these techniques are link building, social media marketing, and guest blogging.

SEO services for small businesses are crucial. You need to be on the first page of search results both for mobile and desktops or you don’t exist for your potential clients. SEO strategies must bring sustainable result so you can’t waste money on small business SEO services that don’t work or lose their effect after you stop paying.

Wondering what you can get when you outsource the development and execution of your SEO strategies to one of the SEO companies for small businesses? At Extrabrains, we offer small businesses powerful marketing solutions that will allow you to reach new customers, boost traffic to your website, and increase conversions. We start with market, competition, and keywords analysis. Then we create a content plan and suggest recommendations for improving your website and additional actions outside it. We can help you build a comprehensive SEO strategy based on your target audience and your business goals.

Small business SEO is a science. There are a lot of factors that impact your small business’s web presence and there are no one-size-fits-all solutions. There are a lot of SEO companies for small businesses that offer a wide range of SEO services. Wondering what SEO services for small business you need to be integrating into your strategy? Here we have put together a simple list of SEO services you really need to get your rankings. Keep reading.

97% of our clients would recommend this session to their peers

On-Page SEO Services for Small Business

SEO is more effective than traditional marketing tactics but it requires much time and effort and can be too complex for you as a small business owner. But there is no need to worry. Experts from our small business SEO service can help you optimize individual pages of your website in order to boost your visibility and earn more relevant traffic in search engines. When we speak about on-page SEO services for small business, we mean optimization of both the HTML source code of a web page and its content. The main goal of on-page SEO is to help crawlers understand the meaning and context of your website’s pages. You have to speak the “search engines language”. Keep in mind that on-page SEO is constantly changing so it’s important to keep up with the latest practices.

Extrabains is an SEO company for small businesses and we offer you a unique approach that can give your business a boost. Here is what SEO specialists from our SEO company for small business typically do.

  • First, we perform keyword research to understand what your target market is searching.
  • Then we apply the keyword research to create a content plan and suggest the optimal structure of your website.
  • We analyze the keywords and group those with similar intent and topics.
  • Professionals from our small business SEO company evaluate the SERP for every keyword or group of keywords to identify pages that are ranking high for those keywords.
  • We analyze those pages to understand what qualities they possess. It helps us determine the content type and format and understand what unique value we can offer to make your webpage better than the pages that are currently ranking high for your keywords.

On each page, experts from our small business SEO service adapt the following elements to the target keyword.

Page title

Titles help search engines understand what your web page is about. Each page must have a unique descriptive title tag and it should include the keyword you are trying to rank for. Your title tag appears in SERPs and plays a big role in people’s first impression of your website. Wondering what makes a good title tag? Here are some tips on how to do it right.

  • Include keywords you are targeting closer to the beginning.
  • Use keywords wisely and make your tittle compelling.
  • Make your title short because search engines typically display the first 60 characters in search results.
  • Include numbers, modifiers, and power words like guide, review, best, amazing, actionable, useful, ultimate, checklist etc. to make tittle more interesting and increase the CTR.
  • When you have a strong brand, add your brand name at the end of the title to help boost click-through rates.

Professionals from our SEO company for small businesses can optimize your title tags for search engine and usability goals.

Meta description

A meta description is what internet users will see the SERP. Although Google doesn’t consider meta descriptions as a ranking factor, they are very important for CTR. They serve as incentives for users to click on specific search results so you should make sure your meta descriptions are relevant and compelling. You need to tell searchers exactly what information they can find on a page. You should include target keywords to make page descriptions more appealing to internet users. And you can use meta descriptions to present users your UPS. Marketing specialists from our SEO company for small business can help you take advantage of an opportunity to advertise your web page in search results and convince internet users to click your link and visit your company’s website.

Headings

You may write the best content for your web page, but no one will ever read it if it’s formatted improperly. You should format your text for readability and help users navigate your page and quickly find the necessary information. You should break text in short paragraphs, use lists with bullet points to help readers skim the content, and break your content with helpful headings (H1) and sub-headings (H2, H3) which are especially useful for long pages. Each page needs to have only one H1 tag. Headings are a great place to include relevant keywords but you should make sure that you use keywords naturally. Headings should be informative and clearly communicate the subject of the webpage.

Content

On-site SEO is not just using the right keywords and meta tags. It also refers to creating an amazing user experience and you can do it with quality relevant content that serves your prospects. Remember: content is one of Google’s three main ranking factors. That’s why it’s crucial to produce content that is natural and focused on your website’s visitors rather than on search engines. Do you think this is too challenging for you and you can’t do without professional small business SEO services? Content creators from our small business SEO company use on-page optimization to create content that your audience will love and that can get a lot of quality backlinks.

Illustration file names and ALT descriptors

Images are very important for user experience because they make a web page more interesting and easier to understand. You should use descriptive image files names and include a descriptive ALT tag to help search engines understand what every image is about.

Internal linking

Internal links are good for SEO because they connect the content and tell Google about the structure of your website. By following links, Google can find out which content on your website is related. More links to a page mean more value for Google. Internal links also help users navigate a website. You should make your links focused and use them when it makes sense.

Experts from our SEO company for small business use the best SEO practices to optimize your website’s web pages and make them user- and engine-friendly.

seo company for small business

Off-Page SEO Services for Small Business

The main goal of the off-page SEO is to give signals to search engines that your company’s website is useful to internet users and gives them value. Off-page SEO is tricky so a good idea is to take advantage of professional services provided by one of the SEO companies for small business.

Link building

You need to use link building to show your authority. Link-building is one of the most effective off-page SEO methods because the more backlinks you have from high-quality businesses and reputable brands, the more search engines see your website as valuable. You can rank high in search engines by writing high-quality content on your website, but you will increase your chances to rank higher by getting authoritative relevant sites to link to that content. That’s why link acquisition should be a major part of SEO campaigns for small businesses. Don’t try to trick search engines by buying artificial links because paid links are the thing of the past. Write great content that everyone would like to share, reach out, and use social media to get quality backlinks.

Content promotion in social media

Social media is a part of off-page SEO although it is not essential for search engine rankings. But it is a great opportunity to get in touch with your customers and prospects. So you should focus your social media marketing campaigns on engaging your customers and promoting content from your website. You can write a great piece of content and share it on social media. An engaging content can generate a lot of shares and links. 

PPC campaigns

Having your site rank high on search engines organically is time-consuming and unpredictable. It involves an in-depth knowledge of SEO ranking factors and how they work. If you want immediate results, paid search is an option for you. It is one of the most effective tactics for online marketing because it has the potential for an immediate boost in traffic and conversions. PPC can be used to support many parts of the sales funnel. Small businesses can use PPC for reaching their target audience at the right moment when they are ready to make a purchase decision. An effective PPC campaign can help your business grow.

SEO Company for Small Businesses

Your small business needs SEO to thrive and survive in today’s highly competitive business world. If you don’t have time for that, you can benefit from hiring experts from professional SEO services for small businesses. And if you are looking for an affordable SEO company for small businesses, Extrabrains makes the right choice. Here is why.

No matter what your business goals are, experts from our small business SEO company can help you achieve them.

Every business is unique and our small business SEO service can provide you with solutions specifically designed for the needs of your small business.

We can develop and execute a targeted marketing strategy to help you build a strong web presence using proven techniques and skyrocket your business to the next level.

Extrabrains approaches the SEO for your small business holistically from analysis through strategy to execution. Marketing specialists from our SEO company for small businesses understand that each step is crucial for your success.

We provide the optimal mix of small business SEO services and deliver great ROI and sustainable results.

Still not convinced? Book your free 30-minute strategy session now to learn how we can help you better target your prospective customers online and outrank your competitors in the search results.

97% of our clients would recommend this session to their peers