Local SEO vs. National SEO

Looking for affordable local SEO services? In today’s technology-driven world, businesses have to focus on their online presence more than ever. Investing in organic SEO is important for any business because it provides companies with the visibility that they need to attract new customers. SEO strategies can be applied to any business and they can be focused on local target audience or national/global potential clients.

local SEO company

Local SEO is optimizing your online presence to drive maximum traffic to your website from a specific area.

National SEO is reaching customers on a national or global level.

Both types of SEO share the same principles to rank higher on Google and other search engines and get maximum traffic but they are also different in many ways. Still, there are some strategies that can be applied to both approaches such as link building or content marketing.

In this article, we are going to discuss the differences and similarities of local and national SEO to help you determine which approach is best for your business. You will learn how you can benefit from dealing with a local SEO company and a national SEO company. And you will find some easy tips for YouTube optimization for local SEO.

Trying to determine what kind of SEO campaign your business requires? Wondering which type of strategy you need for your business: local SEO or national SEO? Keep reading! We are here to give you the answers.

Local SEO Company

Online presence is important for brick and mortar local businesses as much as their physical location if not even more. According to statistics, 97% of consumers search online for local businesses to find specific products and services before they make their purchasing decisions. If they don’t find you, they will find your competitors and you may lose a significant chunk of potential business. Just think about it: 50% of consumers who perform a local search visit a store on the same day!

The easiest way to connect with these consumers is to hire experts from a professional local SEO company that offers affordable local search engine marketing services. Focusing on local SEO marketing campaigns can help small and medium-sized businesses increase their exposure to local customers online and dominate their local markets. If you can’t compete with larger brands on a national level, you can take advantage of local SEO.

Local SEO has a lot of advantages:

  • It is less expensive than a national campaign.
  • Ranking in your local market is often less competitive.
  • You will be targeting geographically specific long tail keywords your potential customers are using. These keywords have a surprisingly high conversion rates.
  • It usually takes less time and effort to rank locally.
  • You will be able to stay within a reasonable budget for your SEM.

Local search engine marketing services

Investing in local search can help you establish a competitive advantage over your competitors and gain more customers but you should keep in mind that it is an ongoing process.

Are you still not sure whether it is worth dealing with a local SEO company? Keep in mind that hiring an SEO company for local search optimization services can bring a number of great benefits:

  • Local SEO will increase your visibility for local customers.
  • You will get more website visits, leads, and sales from these local consumers.
  • You will be able to plan and implement precisely targeted geographic campaigns.
  • You will stand out from your competitors because less than half of the businesses currently use local SEO services.

Consider this: 43% of all Google searches are location oriented and about 50% of mobile searches have a local intent. Using local SEO optimization techniques you can promote your products and services to your customers when they really need them and are literally searching for you. Local SEO is one of the best ways to help consumers discover your local business and it’s a good idea to include it into your marketing strategy.


We will take the burden off your shoulders and offer you a holistic SEO service management, on local and national levels.

When planning your local SEO campaigns, you should determine where your potential customers live, understand what appeals to them, and establish your business as a part of a local community. You can use the following simple strategies:

  • Use the name of the city where your business is located consistently throughout your website
  • Include the name of your city within the content on your website
  • Make pages on your business website for each physical location
  • Create your company profiles on social media websites and include your business NAP and all contact information

Still, search engines regularly update their search ranking factors so you have to educate yourself to be on top of your competitors. And you need an effective SEO plan to connect with your customers and succeed in it. A local SEO company that offers a full range of local search engine marketing services can help you create a unique local SEO plan that really works and can help your company succeed.  

Local SEM services typically include a wide range of digital marketing techniques like copywriting and conversion optimization to make a website earn organic traffic and turn the visitors into customers, onsite optimization, link building to create domain authority, additional paid advertising etc. All local search optimization services are focused on targeting your local audience.

Local video SEO

Is your business using a local video SEO? If no, you are missing a great opportunity to reach your potential customers. Everybody knows that people prefer videos to text because videos are more interesting and entertaining. Research reveals that 17% of internet users will spend less than 4 seconds on your website but they are likely to spend 2 or more minutes when watching an interesting video online. Video content on your website will attract attention and will be more appealing to your audience. A quality engaging video drives more traffic and sales than you can imagine.

As you see, a powerful YouTube marketing strategy is as important as a powerful Google strategy. YouTube is the second largest search engine and the third most visited site on the web. It can be a powerful marketing channel for your local video SEO efforts. Here are some reasons why:

  • YouTube receives more than a billion searches every day.
  • Creating YouTube videos is comparatively cheap.
  • Mobile users would rather watch a video than read text on mobile phones.
  • There is a low competition for your keywords.
  • Using proper local video SEO, you can improve your search ranking in Google.
  • 46% of people are likely to take immediate action after watching videos.

Want to increase your chances of being found by your ideal customers? Combine your local website SEO with local video SEO to maximize your exposure online. Create and optimize your YouTube videos to claim the spot before your competition does.

Here are 10 useful tips on how to optimize your YouTube videos for local SEO.

  • Use keywords in the title of your videos.
  • Geotag your videos to associate them with your business’ geographic location.
  • Include NAP data in the video description to make it rank as high as possible.
  • Write lengthy descriptions to your videos and make sure you use relevant keywords.
  • Transcribe your video in the description box.
  • Give a link to your website in the video description.
  • Tag your YouTube video – include some general industry terms and your location names.
  • Promote your videos using your accounts on Facebook, Twitter, and other social media websites.
  • Embed your YouTube video on your website.
  • Optimize your channel on YouTube – include a description, a link to your business website, and links to social media profiles.
Strategic video marketing is a great way to reach your potential customers, build your brand, and improve your SEO at the same time. 

Affordable local SEO services

Extrabrains offers affordable local SEO services for small and medium-sized businesses. Here is what we can do for you.

  • We use our knowledge, industry insights, and a wide range of advanced tools to understand your business from a local perspective.
  • We typically start with an analysis of your market, target audience, and competition. 
  • Then, experts from our local search engine marketing services gather accurate information about the performance of your current marketing efforts and evaluate your company’s site and current local online presence.
  • Next, we create a winning strategy to boost your traffic and leads and dig into execution.

Book a free 30-minute strategy call now to learn how professionals from our affordable local SEO services team can help your customers find your business.

national SEO campaign

National SEO

Wondering how national SEO is different from local SEO? Let us explain.

  • When it comes to running a national SEO campaign for your business, you need to focus on your brand. That’s why you should use your brand name and a business name as the first keyword to rank for.
  • National SEO campaigns are more complex, more difficult to tackle, and more expensive than local SEO.
  • With national SEO, you will have a much wider target audience.
  • For national SEO, you have to target more general keywords which are more difficult to rank for.
  • Stepping into national SEO, you compete with similar businesses all around the world who all want the same customers in your country.
  • Since there are so many businesses that try to rank on the national level, the competition is very high.
  • It takes time to establish an effective national online presence.

Keep in mind that many SEO strategies that work locally, don’t work nationally. Your national SEO marketing plan has to be strategic, methodical, and robust. It’s always better to hire experienced professionals from a digital marketing company that offers quality national SEO services.

National SEO services

Wondering whether national SEO is a correct approach for your company? Small and medium-sized businesses that have physical presence in different regions, mainly operate online or are location-independent are the best examples – chain businesses, lawyers, ecommerce stores, etc are among them. If you are not sure which approach to choose, an experienced digital marketing professional from a national SEO company can help you decide whether you need just a national SEO campaign for your business or a hybrid campaign that combines both national and local SEO approaches.

Professionals from national SEO services can help you transform your business, extend your company’s reach across the country, and attract your ideal customers. All this will result in positive ROI. Digital marketing experts can build a custom strategy tailored to your specific industry and to your brand. These strategies can be either multi-local (scaling your targeting to multiple locations within a country) or without any local targeting, which means a general SEO approach.

You can follow these SEO tactics to implement your national search engine marketing strategy:

  • Build a well-designed, mobile-friendly, and user-friendly website
  • Use advanced keyword research to find the best keywords for your industry
  • Use keyword mapping to add keywords to specific pages of your website
  • Make your website search engine friendly using on page SEO – meta tags (titles and descriptions), heading tags, URL strings,
  • Create high-quality content that provides value and use it to build white hat backlinks (guest posts, outreach, infographics)
  • Implement a review strategy

Keep in mind that high-quality content is very important for running successful national SEO campaigns. It will play the key role in your ability to rank nationally.

National SEO company

Creating an effective organic SEO strategy is time-consuming and requires a lot of hard work. National campaigns require strategic thinking and a great deal of research to be successful. And there is no one size fits all approach. A national SEO company Extrabrains can help you gain a competitive advantage in multiple localities around your country by setting up a winning national campaign. We have years of experience in the search marketing industry and will use proven strategies to help you scale and grow your business to its fullest potential.

Whether you need local search optimization services or affordable national SEO services, we’ve got you covered. Our experts understand what will convert new clients for your specific business. We will create a perfect strategy for your company that will help your business stand out among the competition and earn more leads and conversions. Book your free 30-minute strategy call now and watch your business rocket to the new heights and become a market leader in your industry.

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