Web Development Services

If you are not on the internet, you don’t exist. With our web development services, you will get your digital identity.

What is your development process?

It depends. The scale of the project (one-pager vs. official corporate site) and the future use of the website (the proof of the company’s existence to tax authorities vs. lead generation and conversion) define the process. Below are the extreme examples, and there may be many scenarios in between.

The easy one-pager

  1. Choose the theme.
  2. Develop the messages.
  3. Build a draft in the sandbox using the theme. Not yet visible to Google or anybody who doesn’t have a direct link.
  4. Launch after a few revisions.

The sales-generation machine

  1. Develop a marketing strategy: sales funnel, brand positioning, messages, content plan.
  2. Develop the website structure to accommodate the sales funnel.
  3. Build wireframes or prototypes to see the big picture and potentially make changes in the strategy.
  4. Choose a flexible theme.
  5. Build templates for all the types of pages according to the sales funnel (i.e., service description, blog posts, checkout, landing pages, product pages, etc.)
  6. Develop custom creatives: illustrations, videos, animations, etc.
  7. Build a fully functional site in the sandbox and test it.
  8. Move the site to permanent hosting.
  9. Install all the marketing automation tools.
  10. Do technical SEO work.
  11. Test again.
  12. Train the team to use, maintain, and update.

The client

FillEdge is an execution bridge between TradingView strategies and MetaTrader brokers. It solves a narrow but painful problem for algo traders: ensuring the trades that land in a broker account are the ones the strategy intended.

The objective

Build the entire web presence — homepage, product pages, blog — for a technical product sold to a skeptical technical audience.

What we did

Audience research. We mapped who buys this tool — prop-firm traders, multi-strategy algo traders, retail traders moving to automation — and pinned down their pains: failed evaluations, phantom positions, strategies sabotaging each other.

Pain-driven architecture. Every section is anchored to a specific pain. Features aren't listed; they're framed as answers to problems traders keep having.

Custom animations across the homepage. Ten-plus hand-built — hero log, six features in a sticky scroll, three under tabs in the prop-firm section — each demonstrating what the product does instead of describing it.

Interactive animations in the blog, built per article. Readers step through scenarios at their own pace.

Responsive everywhere, animations included. No mobile fallbacks.

And despite all of the above — the homepage weighs 260 KB and scores 94 / 95 / 92 / 100 on Lighthouse. Ten-plus concurrent animations on a sub-300 KB page is not a normal trade-off.

FillEdge homepage
FillEdge — Signal multiplier
Incoming · TradingView alert 0.80 base lot
FTMO
× 1.0
0.80 lot
Funding Pips
× 1.0
0.80 lot
Apex Trader
× 2.0
1.60 lot
FillEdge benefits
FillEdge Lighthouse

Custom or theme-based?

It depends. If you need to have a dynamic functionality of your marketing website with a different message depending on the user’s demographics or other triggers, you probably should look at custom solutions. If you’re thinking of custom development just for the sake of being different, consider the following:

  • Currently, there are more than 30 thousand different themes for WordPress alone;
  • Many of those themes allow much customization;
  • If you think that there’s no such theme that would accommodate your original idea, most probably you didn’t spend enough time on research;
  • The cost of custom development and the pain of its maintenance aren’t perhaps worth the feeling of being unique.

If we talk about the functional side of the business (i.e., SaaS), custom development is the only way to go.

What is the best platform/CMS?

It depends. For e-commerce:

  • Small portfolio, you want to build and manage the site yourself – Shopify.
  • Broader portfolio, you don’t need to have a lot of automation and analytics – Shopify/Woocommerce.
  • Significant portfolio, you want to use the marketing bells and whistles – Magento.

For service websites, we recommend WordPress in the majority of cases.

Outcomes

The outcome

A fully functional website.

Timing and cost

Timing and cost

Starting at $1,800 and one week.

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