Today, dental practice marketing can’t rely on old methods like advertising in the yellow pages. Now, the most effective method is digital marketing. It is very important for dentists because these days, at least 85 percent of consumers use the Internet to find local businesses and 73% of internet users use Google to research dental treatments. There are enormous opportunities to market your dental practice online and reach prospective patients.
Dentist internet marketing isn’t just about reaching a larger audience but it’s also about delivering a more effective message. The key thing is that digital marketing for dentists allows you to target specific clients and clients segments so you can deliver the right message for every person. The relevance of your message helps to ensure the best possible response rate.
There are a lot of digital marketing techniques out there so it’s hard to know what to focus on. In this article, we are going to discuss building an effective dental marketing strategy that is the combination of PPC, dental SEO, and content marketing to increase your local presence and build your practice.
Advantages of Dentist Internet Marketing
You can use different methods of online dental office marketing to grow your practice. There are a number of ways to improve your online presence and you should use various channels that allow you to digitally connect with your ideal patients through personalized communication: social media, SEO, blogging, email marketing, and more. So you need to develop a strategy. But you are a dentist and it’s not your job to spend a lot of time on your marketing efforts in such a competitive business as dentistry.
You should hire a marketing expert or a dental marketing agency and you’ll see a number of benefits:
- Improved online visibility of your dental website
- Ranking higher in search engines
- Brand recognition
- Better targeting and qualified leads
- Cost savings
Digital marketing experts can help you create a marketing plan, monitor and analyze the progress of every campaign after it has been launched, and make necessary changes to reach its goals. When you hire a professional dentist marketing agency like Extrabrains, you will get the expertise of an entire team.
Now let’s take a look at must-have digital marketing practices for dentists.
This analysis brought new business insights to 97% of participants
Dental SEO and Content Marketing
Today’s consumers use the Internet not only to schedule appointments but also to find answers to all their dental questions so it’s important to have a SEO-optimized website and rank higher in organic searches – you need to be in top of the organic search results for common queries. You have to become and promote yourself as an authority. You need 3 things to rank higher in search engines:
Your dental website has to be quick to load (not more than 3 seconds), secure (HTTPS) and mobile-friendly (responsive design is better to ensure that your site looks and works well on screens of all sizes).
You need unique, value-based content with high-quality images that focuses on the needs of your visitors – informative copies, landing pages with relevant keywords, dental blog posts that provide answers to popular questions, press releases, and infographics to appeal to visual learners. It’s important to include clear calls-to-action.
You should use different white-hat SEO link-building techniques to get more links from relevant and authoritative websites to establish your authority.
When it comes to creating content for your dental website, you should mostly concentrate on four types of content: blog posts, videos, infographics, and FAQ section. You don’t have to write all that content yourself but consider hiring content marketers.
Blog posts should be at least 1,500 words in length to thoroughly answer your patients’ questions and be optimized for SEO – include the right keywords that people are likely to use in their searches, have internal site links to help on-site SEO. They should be written in short, clear sentences, include lists and be divided by different headers.
Your FAQ section should provide concise and clear answers to different questions that patients typically want to know answers to. Some questions can be personal to your business but if you give answers to some general questions that many people will be interested in, you can also have a chance to rank for Google’s featured answer snippet which appears first in the search results.
Content marketing is a great way to demonstrate your expertise, boost your SEO rankings, and get more potential clients to your dental website. You should provide your patients with useful information on different topics, for example, explain particular treatments, offer general wellness tips, announce local events.
Consumers typically look for a dentist in the local area and use search queries like “dentist near me” so it’s important that your business shows up in the local pack. You need to get listed in online directories like Google My Business, Yelp, etc. to drive targeted traffic to your website. It’s essential to use local SEO keywords in your content and encourage your current patients to give positive reviews on social media platforms, Google, Yelp, Angie’s List, and Healthgrades. Reviews will create a social proof for your dental practice. You should monitor all the reviews on a regular basis and always respond to both positive and negative reviews. In this way, you will demonstrate that you value your patients and their satisfaction. More reviews can increase ranking of your Google My Business page.
When considering your dentist internet marketing strategy, you need to invest in SEO and content marketing, local SEO, and PPC to get more leads and sales. To increase your business visibility for geo-related searches, you should take measures to appear in more listings on the first page of search results – in organic, local, and paid listings.
Online Dental Advertising: PPC
Pay-per-click advertising is an excellent way to attract new patients via search engines like Google. If you do it right, it can send hundreds of clients to your dental website within 24 hours. Your ad is shown only to people who are already looking for a business like yours and have entered specific keywords relevant to your industry and location. But you can’t afford to get it wrong and waste your money. That’s why you need to carefully design your campaigns around thoroughly researched keywords if you want to increase your ROI.
A good idea is to hire marketing professionals from a good dental marketing agency who will help you plan and implement a successful PPC campaign. PPC specialists will determine the most relevant and efficient keywords to boost click-through rate and create the right landing pages to increase conversions. Keep in mind that Google Adwords PPC is a very cost-effective method because you pay only if someone is interested in your business and clicks on your add. Besides, you can set your own daily budget.
Digital Marketing for Dentists: Social Media
If you want to increase a patient base for your dental practice, you should be present where your potential patients hang out. You should analyze your demographics to understand what social media platforms to choose. Typically, all B2C businesses should be present on Facebook, Twitter, and Instagram. You need to build your social media profiles, develop marketing campaigns, and use those platforms to engage with your existing patients. The key to success is to build relationships with current and potential patients and establish trust.
It’s important to communicate with your audience regularly and consistently, provide them with answers to their question, give useful tips, update news, offer live videos on Instagram and Facebook, promote content from your blog. Invite your patient to follow you on social media and share your content. That’s why you need unique content that will inspire your followers and convince them to share it. This can drive significant traffic to your website and generate more leads without investing in advertising.
Why Is Extrabrains the Right Digital Marketing Agency for You?
Need professional assistance in your dental practice marketing? Being an expert in your own field, you are busy running your practice and have no time to keep up with the latest marketing techniques, search engine algorithms, and social media innovations. Online dental marketing is complicated and taking wrong steps can have a negative effect on your business. You need an expert marketer on your side to gain competitive advantage and effectively promote your dentist practice. Extrabrains offers comprehensive dentist internet marketing services and can help you develop and implement successful digital marketing campaigns based on your goals and your budget to acquire new patients and grow your practice.
Our dental marketing specialists are experts in the latest digital marketing technologies and trends and apply that knowledge to best serve our clients. Having many years of experience, we understand the dentistry industry and unique challenges of your practice. You are going to love the result you’ll get from working with Extrabrains. Schedule a free consultation to learn how we can help you build your brand through eye-catching responsive website design, SEO, content marketing, and advertising to stand apart from the growing competition and become a thriving business.
This analysis brought new business insights to 97% of participants