Looking for professional SEO services London to boost your website’s SEO and to attract new clients? There are so many businesses competing against each other in London that developing and implementing effective London SEO strategy is very important if you want to reach your goals and grow a successful business. Your business needs to be visible so that your customers and prospects can find you online. That’s why your company needs to be at the top of Google search results.
Achieving success with SEO in London requires a huge amount of work so you’d make a better choice to contact a professional digital marketing agency that will help you to drive traffic to your website. At Extrabrains, we are happy to accompany our clients on the quest to improve their SEO strategy and guide them through the steps they should take to ensure continued success.
It takes time but anyone can learn to improve their website’s SEO. When you start driving more traffic, you will be glad you made the effort. Here are some effective London SEO tactics and best practices you can implement to help your business to rank higher.
How to Use Local SEO to Grow Successful Business in London
Search engine optimization London includes a variety of different tactics and techniques that can help you to boost your rankings, increase traffic, and improve conversions.
Add Local Landing Pages
Consumers search for services and products located in their area. This is where local SEO London comes into play. You should add specific landing pages to your website for each of your business locations. They should include local geographic keywords. If you do that, search engines will be able to easily locate your listing and provide the most appropriate results from your website to the searchers.
To maximize your SEO efforts, you should ensure that all your meta titles, descriptions, and content are focused on a certain location because it will help you to drive traffic to your website. You should avoid duplicating content across multiple local landing pages.
Register Your Company on Google My Business
Google My Business is considered a directory but it is special. Creating Google My Business page is free but you can have incredible exposure if you optimize it. You may get a chance to be shown in Google Local Park and Local Finder as well as in organic searches in the Map box. Include your name, address, phone number, description of your business, working hours, categories, a link to your website, and other important information into your listing.
Include your logo and high-quality images (photos of your interior and products) to make your listing appealing and update them regularly. Besides, you should make sure that your business information is consistent throughout your business listing and your company’s website. Don’t forget to include tags in the “about me” section. If you lack ideas, brainstorm them with your team members.
Google My Business lets your customers leave their reviews on your page accompanied with a 1-5 star ratings. It can add the valuable trustworthiness to your brand. You should respond authentically to positive and negative reviews as well.
Add Your Business to Online Directories
Make your name, address, and phone number (these details are often abbreviated as NAP) known across the cyberspace. It will make it easier for search engines and people find you. Get your business listed on best-known business directories as Yelp, MerchantCirle, and CitySearch. You should also use citation data aggregators such as Factual, Acxiom, Infogroup, Neustar.
Make sure that your company’s NAP is consistent across all citation sites and directories. Your business address should follow the same format across all websites. Avoid the common mistake of including NAP within images because they can’t be crawled by search engines.
Get Positive Reviews from Your Customers
You need social proof to convince more people to be your customers. According to surveys, 84% of consumers trust online reviews as well as personal recommendations when making purchase decisions online. And many customers who received a great service or product would gladly leave a review for your business if you ask them. If you get positive reviews from loyal and satisfied customers on your Google My Business page, you will improve your business visibility because they are a Local Park ranking factor and they can make you stand out in listings. Other people will see reviews as well.
You should focus on getting reviews on your Google My Business page and your business’ Facebook page. It can help you to draw the attention of potential customers because a lot of people use social media platforms to find out what their friends think about a business.
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Boost Your London SEO with Schema Markup
Do you want to take control of your business website and how it is understood by search engines? Then you need to talk to search engines using their language – schema markup. Schema markup is a special code you can add to your HTML to provide the search engine’s crawlers with additional information and to improve the way your webpage is represented in search results. It is sometimes called schema structured markup and is the language of search engines which was officially created by Google, Bing, Yahoo, and Yandex to help them to better understand web content.
- Schema markup was created for internet users.
- It uses a unique vocabulary in microdata format.
- It tells search engines what your data means.
It is one of the most powerful forms of SEO which is especially important in the age of RankBrain and Hummingbird. But millions of websites miss out this huge potential. If you start using schema markup now, it will give your business a competitive edge.
If you add schema markup to your web page, it creates an enhanced clear and concise description which appears in search results. It is usually known as a rich snippet. Rich snippets can help internet users to easily understand if the content on your web page is what they are looking for. And it can result in higher click-through rates.
With schema markup, search crawlers will be able to interpret the content of your webpages more effectively and return relevant results to internet users. In this way, you can increase your website’s visibility and drive more targeted traffic to your website.
Wondering what schema markup is used for? There are hundreds of markup types. The most popular uses include:
- Businesses and organizations
To mark your website pages with schema microdata, you’ll need to add markup manually to each page and that can be very time-consuming, especially, if there are hundreds of pages on your website. But you should keep in mind that the more content you mark up, the better. The work may seem tedious but it’s one of the best practices that you need to incorporate on your business website.
On-page SEO is as important as off-page SEO so do your best to ensure that your website is properly optimized. A good idea is to work with a reliable local SEO agency whose experts will ensure that your unique URL, page titles, headers include the name of your city and variations of your target keywords. In this way, you can help Google to understand that the page’s geographical location is relevant. Besides, you should keep in mind that your title and description give your website’s visitors the first impression of your company. You should do everything possible to make a good first impression.
You can use these proven tactics to improve your page rankings:
- To increase location relevance, you can embed Google Maps on your contact page.
- Include your major keywords in the titles of your pages
- You need to use a short and memorable URL and include a target keyword in it.
- Use external and internal links to help search engines to understand the topic of your content better.
- You can use relevant images and videos and optimize their keywords.
- Get backlinks from businesses that you are working with on a regular basis. You can offer them backlinks from your website in exchange.
Create Local Content
Write for users and not for search engines. When you write about general topics, you will attract a wider crowd. But if you want to attract the local audience, you need to write about industry news or local news. Keep in mind that, every time you write content for your website, you need to optimize it for search engines as well by including high-volume keywords.
Have no idea where to find geo-targeted content?
- Publish case studies and customer success stories.
- Promote educational content and local industry gatherings.
- Try to become a local authority for your industry.
- Create a calendar of city events to provide value for your target audience and ensure relevant on-page local signals.
If you want to reach the right clients, you should make sure that your website is technically perfect. It needs an excellent architecture and a good loading speed (less than 3 seconds) to rank well on Google. That’s why you should hire a website developer who can ensure that your website is technically optimized.
Your site should be mobile-friendly because 9 out of 10 smartphone users perform local searches on their devices. Internet users often use your website to look for contact information, find directions to your company’s location and read reviews. Your business site needs a responsive design to look great on screens of different sizes, including smartphones and other mobile devices. Experts from our London SEO services can help you to craft the best user experience.
Why Do You Need an Experienced SEO Consultant?
A professional SEO expert can do the following to ensure that your business website’s optimization is done properly:
- Choose the right keywords
- Analyze your competitors’ actions, their keywords and links
- Add your website to the main directories and Google My Business
- Rework your company’s website to make it more relevant for search queries (on-page SEO)
- Help you mark your pages with schema microdata
- Create great content and use effective content marketing strategies to get good links to your website
- Create a social media strategy to reach more customers and get traffic from social media platforms
We hope that this short guide to London SEO can help you achieve success. There are some activities that have to be done only once (writing your NAP on your website). But there are tasks that need to be done on an on-going basis for long-term SEO (publishing relevant content and building reviews) and they will require time and effort.
Looking for Affordable SEO London Services?
Your company is based in London and you want to attract more visitors to your business website? Are you thinking about hiring a reliable SEO expert London? Extrabrains is a leading digital marketing agency that offers high-quality SEO services for small and medium-sized businesses from all around the world. If you want to hire an experienced SEO consultant London, you have come to the right place. Our experts can provide perfect solutions to various SEO-related challenges. We can help you to push your business to the top and place it in front of the audience searching for your services.
These days, there is no need to be located in London to offer good SEO London services. We have an exceptional team of experts with many years of experience in the field who can tailor any SEO service to specific requirements of your business. We will optimize your SEO campaigns to boost your search engine rankings and drive organic traffic to your website. We offer affordable SEO London services and cover all aspects – technical SEO audit London of your website, keyword research, developing a strategy that delivers stable results, improving your search rankings with Schema markup, on-site and off-site optimization, and content creation with a focus on generating targeted leads.
Contact us to schedule a free consultation and learn how we can help you to grow a successful London business!
This analysis brought new business insights to 97% of participants